Speechwriting in a Crisis

One of the jobs I held early in my communications career involved creating content for police crisis exercises. We used some pretty wild scenarios, but the organizers certainly never conjured up anything as dire and exceptional as policing in a pandemic.

And therein lies the challenge with crises. They’re hard to predict. So, does that mean there's nothing you can do to prepare? Not at all. What you can do is is bring yourself up to speed on crisis communications principles. That knowledge will give you a framework for writing effective scripts in critical situations.

Here are some suggestions for things to do: